About Secretary AI

Friday decides who gets through-an AI call screener that answers first, announces the caller, and transfers only the calls you want.

Friday avatar

Story

Secretary AI began as a simple way to surface important emails by text. Customers loved the nudge-but told us the biggest distraction was the phone. Spam, vague sales calls, and constant context switching were wrecking focus. We listened and pivoted.

Today, Friday screens calls on your behalf. Share your Friday number and she’ll decide who gets through. The email texting feature remains-now as a complement to your call flow.

Approach

Friday is “decision‑first” automation. She answers calls, asks for a name and reason, checks your allow/block rules, and then decides whether to connect you. Choose cold transfer so your phone shows the caller’s number. Keep the setup simple and the controls obvious-so you can stay off the hamster wheel of interruptions.

How Friday screens a call

  • 1) Claim your screening number. Share it with people you want screened.
  • 2) Set simple rules. Always allow customers; always block spam or political donations.
  • 3) Friday answers first. She announces the caller and collects a brief reason.
  • 4) Friday decides. If it matches your criteria, she transfers; otherwise, she keeps it off your phone.
Friday call screening dashboard with allow/block chips and transfer style

Values

Privacy‑first

Screening is opt‑in and under your control. Friday only handles calls to your screening number and gives you clear, simple controls.

Examples
  • Lock or change your screening number with one click
  • Choose transfer style (cold transfer shows the caller’s number)

Accuracy & quality

Friday combines your allow/block rules with AI reasoning and safe defaults. The goal is simple: the right calls ring, the rest don’t.

Examples
  • Always‑allow lists (e.g., “customers”, “family”)
  • Always‑block lists (e.g., “spam”, “political donations”)

Simplicity & control

Setup takes minutes. Share your Friday number and forget it-she decides for you, but you can override any time.

Examples
  • Chip‑based rules instead of complex workflows
  • Cold transfer preserves the caller’s number on your phone

Team

Deniz portrait

Deniz Sert

Founder & CEO

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MIT BS & MEng in Computer Science. YC W24 alum. Previously SWE at Apple. Building Friday so you can focus on what matters-and only the right calls ring.